BORING HAD A GOOD RUN.Killer instinct. Unruly imagination. Cinematic heart.

02 / The Usual Suspects

Your video producer, photographer and web guy have never met.And it shows.

03 / Motion

National-TV-caliber ads. Without the production circus.

02

Roavio

Brand campaign

Concept, copy, editing, design, voice

03

Litespeed

Flagship commercial

Ideation, copy, editing, design, voice

04

Auroma Coffee

Product commercial

Ideation, copy, editing, design, voice

05

Stacked

Launch campaign

Concept, copy, editing, design, voice

06

Alexandre Laurier

Fashion commercial

Ideation, copy, editing, design, voice

04 / Image

Photography, art, and the space between.

Selected images / 01

Selected images / 02

Selected images / 03

05 / Design

Sites, apps, and brands, made to stop the scroll.

01Visit

Skeleton Draft

SaaS product

A structure-first drafting app for novelists and screenwriters. Product, brand, site, and billing. Designed, built, and shipped.

Skeleton Draft

02Visit

Blue-Tongue Films

Client site

The Australian film collective behind three decades of features, shorts, and music videos. Their site for the past fifteen years.

Blue-Tongue Films

03Visit

Lindsey Avenetti

Brand site

A hair and makeup artist brand site. Portfolio-forward, mobile-first, built so a personal brand reads as an established one.

Lindsey Avenetti

04Visit

Reflex Imaging

Client site

An established Squarespace site for a real estate photography studio. A portfolio of interiors, architecture, and aerial imagery.

Reflex Imaging

06 / Services

One studio.
Every layer.

The film, the brand, the stills, and the site it all lives on. Connected creative, from the first idea to the finished work.

Every project starts with a conversation. We agree the brief, deliverables, and target dates before production.

01

Commercial production

Commercials built from a central idea, with writing, art direction, editing, design, and voice brought together in one studio.

Short video spots, developed commercials, or a signature hero film, with the formats and adaptations agreed for the intended channels. On-site production, talent, music, and licenses are scoped separately when needed.

02

Brand films + campaign content

Narrative-driven films and connected creative built for the way people actually watch.

Brand shorts, hero video, copy, imagery, and campaign assets that share a creative direction. A broader project can include launch strategy and rollout materials, with scope agreed before production.

03

Social content + motion

Short videos, animation, and imagery made for social feeds, stories, and reels.

Vertical videos, simple motion graphics, and finished social assets. For ongoing work, requests move through an asynchronous, prioritized queue with one active request, an agreed brief and target date, and two consolidated revision rounds. You publish the work and place ads unless separately agreed.

04

Photography + art direction

Stills, product imagery, and art direction. The same taste applied to every frame.

Photography, image libraries, retouching, social graphics, and generative imagery for the agreed touchpoints. Generated work is checked for product accuracy, with real photography when needed; on-site shoots are scoped separately.

05

Brand + identity

Type, color, voice, and the connective tissue that makes every touchpoint feel like one company.

Messaging, visual direction, and a brand system for use across the website, imagery, film, and campaign materials. The depth of the identity work is agreed in the brief.

06

Websites + apps

Brand sites, portfolios, and apps, built around your story and what people need to do next.

Work can include page structure, copy, responsive design, development, and an SEO and analytics baseline. Every build comes with an editable content system. App features and integrations are scoped to the project.

07 / The unfair advantage

Taste is having the sense to say no.Craft is knowing how to deliver on a yes.

08 / The Founder

Matthew Lane, founder and creative director of ViveMatt Lane / Creative Director

A storyteller first, with three decades across writing, filmmaking, photography, design, and the web.

Matt founded Vive to make ambitious work without the layers that sand the interesting edges off. He has been building websites since the Dreamweaver days, shipped products of his own, and partners with businesses that value authenticity over algorithms, substance over shortcuts, and ideas strong enough to earn attention.

Art is his passion, brand creative his guilty pleasure. He's the guy who watches the Super Bowl for the commercials and arrives early to the theater for the trailers. Exactly the kind of creative weirdo you want helming your brand's next project.

09 / Notes from the margins

The strange business of attention.

Explore the notes

10 / Start something

Ready to look like the obvious choice?