BORING HAD A GOOD RUN.Killer instinct. Unruly imagination. Cinematic heart.

02 / A point of view

Nobody was ever argued into wanting something.They were seduced.

Vive is a creative studio. Commercials, brand films and photography that make people want what you sell. Websites that make you the obvious choice when they come looking.

Most brand work explains. We build the part that lands before anyone decides whether they agree.

Explore services

03 / Motion

National-TV-caliber ads. Without the production circus.

02

Litespeed

Flagship commercial

Ideation, copy, editing, design, voice

03

Roavio

Brand campaign

Concept, copy, editing, design, voice

04

Auroma Coffee

Product commercial

Ideation, copy, editing, design, voice

05

Stacked

Launch campaign

Concept, copy, editing, design, voice

06

Alexandre Laurier

Fashion commercial

Ideation, copy, editing, design, voice

04 / Image

Photography, design, and the space between.

Selected images / 01

Selected images / 02

Selected images / 03

05 / Web

Made to stop the scroll.

01Visit

Skeleton Draft

SaaS product

A structure-first drafting app for novelists and screenwriters. Product, brand, site, and billing. Designed, built, and shipped.

Skeleton Draft

02Visit

Blue-Tongue Films

Client site

The Australian film collective behind three decades of features, shorts, and music videos. Their site for the past fifteen years.

Blue-Tongue Films

03Visit

Lindsey Avenetti

Brand site

A hair and makeup artist brand site. Portfolio-forward, mobile-first, built so a personal brand reads as an established one.

Lindsey Avenetti

04Visit

Reflex Imaging

Client site

An established Squarespace site for a real estate photography studio. A portfolio of interiors, architecture, and aerial imagery.

Reflex Imaging

06 / Services

One studio.
Every layer.

The film, the brand, the stills, and the site it all lives on. Connected creative, from the first idea to the finished work.

Every project starts with a conversation. We agree the brief, deliverables, and target dates before production.

01

Websites + digital products

Brand sites, portfolios, and digital products, shaped around the story, the content, and what people need to do next.

Work can include page structure, copy, responsive design, development, an editable content system, and an SEO and analytics baseline. Product features and integrations are scoped around the project.

02

Brand + identity

Type, color, voice, and the connective tissue that makes every touchpoint feel like one company.

Messaging, visual direction, and a brand system for use across the website, imagery, film, and campaign materials. The depth of the identity work is agreed in the brief.

03

Commercial production

Commercials built from a central idea, with writing, art direction, editing, design, and voice brought together in one studio.

Short video spots, developed commercials, or a signature hero film, with the formats and adaptations agreed for the intended channels. On-site production, talent, music, and licenses are scoped separately when needed.

04

Brand films + campaign content

Narrative-driven films and connected creative built for the way people actually watch.

Brand shorts, hero video, copy, imagery, and campaign assets that share a creative direction. A broader project can include launch strategy and rollout materials, with scope agreed before production.

05

Photography + art direction

Stills, product imagery, and art direction. The same taste applied to every frame.

Photography, image libraries, retouching, social graphics, and generative imagery for the agreed touchpoints. Generated work is checked for product accuracy, with real photography when needed; on-site shoots are scoped separately.

06

Social content + motion

Short videos, animation, and imagery made for social feeds, stories, and reels.

Vertical videos, simple motion graphics, and finished social assets. For ongoing work, requests move through an asynchronous, prioritized queue with one active request, an agreed brief and target date, and two consolidated revision rounds. You publish the work and place ads unless separately agreed.

07 / The unfair advantage

Taste is having the sense to say no.Craft is knowing how to say yes.

Anyone can make things now. Knowing what is worth making is the rare part.

Vive combines writing, filmmaking, photography, and design inside one concept-to-screen pipeline, so the idea, the brand, and the build all come from the same hands. More possibility, fewer handoffs, and work that still feels deliberately human.

  1. 01 Fluency in your brand
  2. 02 A brave central idea
  3. 03 Precision in every frame
  4. 04 Delivery built for every screen

08 / The Founder

Matthew Lane, founder and creative director of ViveMatt Lane / Creative Director

A storyteller first, with three decades across writing, filmmaking, photography, design, and the web.

Matt founded Vive to make ambitious work without the layers that sand the interesting edges off. He has been building websites since the Dreamweaver days, shipped products of his own, and partners with businesses that value authenticity over algorithms, substance over shortcuts, and ideas strong enough to earn attention.

Art is his passion, but advertising is his guilty pleasure. He's the guy who watches the Super Bowl for the commercials and arrives early to the theater for the trailers. Exactly the kind of creative weirdo you want helming your brand's next project.

09 / Notes from the margins

Ads, cinema, culture, and the strange business of attention.

Explore the drops

10 / Start something

Ready to look like the obvious choice?